Getting ready the territory for economic recovery
Piacenza is characterized by many historical productive vocations and some recent innovations; we can mention, among the former, the sectors of advanced mechanics, fittings and agriculture; among the latter, the evolution of logistics, in addition to the R&D activities in all the sectors.
The economic recovery is likely to be based on a “smart” use of the opportunities of the local system, on the search for new areas of development of local manufacturing capabilities and also on the increasingly importance of the service sector.
The economic decline requires business strategies and the good policy actions can fold it, as long as right interventions are chosen and business orientation is towards concrete results.
An important segment of this program consists of the new programming period of Structural Funds 2014/2020, with particular reference to the identification of the smart specialization, in terms of proposal for strengthening the territorial competitiveness, the place marketing and the development of a sustainable attraction of new investments that meet the needs of the local system.
It is required to fit into the ongoing process, in particular by catching the opportunities provided by the Smart Specialization Platform that, with reference to the expanding fields of regional economy, has introduced three possible alternatives:
-supporting investments in specific sectors to be revitalized;
-developing potentially strong sectors to be exploited in the future (environment, green technology, welfare services, ...);
-supporting the strengthening of new segments, aimed at enhancing the competitiveness both of the products on some specialized global value chains and of the local system.
Guidelines from the City Council
The City Council has the objectives to strengthen the productive system, to create new jobs and to protect pre-existing employment; among the new objectives, there are the development of the pre-existing fabric and the attraction of new external investments, with particular reference to the headquarters of Mnes.
Piacenza Expo’s Role
Piacenza Expo is a local company focused on enhancing local economic resources and developing new interactions with the outside world; in addition, it concentrates its business on active interventions to support the local economy.
In particular, Piacenza Expo is a candidate as a subject which promotes place marketing, in terms of attraction of new interest in the area of Piacenza in order to support the local business, and also for its opening to the outside, organizing a series of tools meant to encourage the establishment of a control room to attract investments, in compliance with the respective institutional roles.
In this context, Piacenza Expo presents itself as a candidate to foster activities that will be carried out in coordination with all local authorities and it proposes a partnership with the Municipality of Piacenza, in particular, addressed to local developmental.
These initiatives will be included in the regional planning framework and, in particular, will be oriented to take advantage of the opportunities arising from the regional law on the attractiveness, approved in July 2014, in order to increase the competitiveness and attractiveness of local productive system for national and international investors.